ADELE
Adele Adkins is an English singer-songwriter. Her debut album '19' was released in 2008 to commercial and critical success. It is certified seven times platinum in the UK, and three times platinum in the US. The album contains her first song "hometown glory", written when she was just 16. Her album 19, is of the soul genre, with lyrics describing heartbreak and relationship. Her second album, 21, shares the folk and soul influences of her debut album however 21 made it as the longest-running number one album by a female solo artist in the history of the UK and US Album Charts. Adele labelled her third studio album, 25, a "make-up record", adding it was about "Making up for lost time. Making up for everything I ever did and never did."
Adele has a signature style regarding her album covers and logos. Each album cover above features a large image of the artist herself holding a serious facial expression. Lots of shadows are also featured in the images. This style of image resembles her music as it is typically slow paced and songs about heartache. Despite the different font on Adele's debut album, her logo pretty much stays the same. Her name is written in a clear white font in capital letters. The white font stands out against the dark background and catches the audiences eye due to the contrast. After her name on each album is a number, these numbers represent Adele's age when the album is released but also form the album name aswell. This has been repeated throughout Adele's album releasing career so can be expected for her future albums swell. This shows that she has a strong brand and it rarely differs from what it has always been from the beginning of her career.
Adele also has a trademark makeup look which is a significant part of her branding. Throughout her career she has sported a heavy winged black eyeliner and commonly a bold lipstick. These statement makeup looks make Adele stand out and have become often known as the 'Adele style' makeup look with thousands recreating her makeup on Youtube and social media sites. This makes her recognisable as an artist which therefore contributes to her brand.